10-Q 1 v150351_10q.htm 10-Q 2009-05-20

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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
FORM 10-Q


 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2009

o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

For the transition period from ________ to ________

Commission File Number 333-62236


 
MYSTARU.COM, INC.
(Exact name of registrant as specified in its charter)

Delaware
35-2089848
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)

6 North Twelfth Road
Country Garden
Shunde District
Foshan City, Guangdong
China 528312
 (Address of principal executive offices)

(86) 757 2663 9986
(Registrant’s telephone number, including area code)

(Former Name, former address and former fiscal year, if changed since last report)
 

 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer o
 
Accelerated filer o
Non-accelerated filer o (Do not check if a smaller reporting company)
 
Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x  

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: As of May 20, 2009, 179,864,316 shares of common stock, par value $.001 per share were outstanding.


 
TABLE OF CONTENTS

     
Page
PART I. FINANCIAL INFORMATION
   
       
Item 1.
Financial Statements
   
       
 
Condensed Consolidated Balance Sheets as of March 31, 2009 and September 30, 2008
 
3
       
 
Condensed Consolidated Statements of Operations and Comprehensive Income for the Six and Three Months Ended March 31, 2009 and 2008
 
4
       
 
Condensed Consolidated Statements of Cash Flows for the Six Months Ended March 31, 2009 and 2008
 
5
       
 
Notes to Condensed Consolidated Financial Statements
 
6
       
Item 2.
Management's Discussion and Analysis of Financial Conditions and Results of Operations
 
22
       
Item 4T.
Controls and Procedures
 
31
       
PART II. OTHER INFORMATION
   
       
Item 1.
Legal Proceedings
 
31
       
Item 1A.
Risk Factors
 
31
       
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
 
31
       
Item 3.
Defaults Upon Senior Securities
 
31
       
Item 4.
Submission of Matters to a Vote of Security Holders
 
31
       
Item 5.
Other Information
 
31
       
Item 6.
Exhibits
 
31
       
Signatures
 
32

2

 
 
Item 1. Financial Statements.
 
MYSTARU.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
 
   
March 31,
2009
   
September 30,
2008
 
   
(Unaudited)
   
(Audited)
 
ASSETS
           
Current Assets
           
    Cash
  $ 523,548     $ 302,632  
Accounts Receivable, Net of Allowances for Doubtful Accounts of $362,952
(September 30, 2008 - $30,767) (Note 3)
    16,648,256       10,387,036  
Inventory
    405,007       126,256  
Prepaid Advertising
    1,884,555       2,265,078  
Other Current Assets
    1,046,277       623,567  
                 
Total Current Assets
    20,507,643       13,704,569  
                 
Property & Equipment, Net of Accumulated Depreciation of $16,793,179 (September 30, 2008 - $13,644,708) (Note 7)
    7,207,469       10,301,602  
                 
Intangible Assets
               
Copyrights, Net of Accumulated Amortization of $2,265,234
(September 30, 2008 - $1,550,443) (Notes 5, 6)
    12,632,387       13,118,866  
Goodwill (Note 5)
    557,735       557,224  
                 
Total Intangible Assets
    13,190,122       13,676,090  
                 
TOTAL ASSETS
  $ 40,905,234     $ 37,682,261  
 
LIABILITIES  & STOCKHOLDERS’ EQUITY
           
Current Liabilities
           
Accounts Payable
  $ 3,949,306     $ 4,422,172  
Customer Deposits
    405,794       308,096  
Accrued Liabilities
    -       237,300  
Short Term Debt
    1,080,986       1,043,424  
                 
Total Current Liabilities
    5,436,086       6,010,992  
                 
Total Liabilities
    5,436,086       6,010,992  
                 
Minority Interest in Consolidated Subsidiaries (Note 11)
    7,000,120       7,138,608  
                 
Commitment and Contingencies (Note 12)
               
                 
Stockholders’ Equity (Note 9)
               
Preferred stock, $0.001 par value, authorized: 50,000,000 shares, zero shares issued and outstanding at March 31, 2009 and September 30, 2008
    -       -  
Common stock, $0.001 par value, authorized: 300,000,000 shares, - and 171,364,316 and 156,014,316 shares issued and outstanding at March 31, 2009 and September 30, 2008
    171,364       156,014  
Additional Paid in Capital
    25,458,219       24,301,719  
Shares to be Issued
    8,500       350  
Deferred Stock-Based Compensation
    (1,816,515 )     (1,285,362 )
Accumulated Other Comprehensive Income
    52,119       30,251  
Retained Earnings
    4,595,341       1,329,689  
                 
Total Stockholders’ Equity
    28,469,028       24,532,661  
                 
TOTAL LIABILITIES & STOCKHOLDERS’ EQUITY
  $ 40,905,234     $ 37,682,261  
 
The accompanying notes are an integral part of the condensed consolidated financial statements.
 
3


CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
FOR THE SIX AND THREE MONTHS ENDED MARCH 31, 2009 AND 2008

   
Six Months Ended
   
Three Months Ended
 
   
March 31
   
March 31
 
   
2009
   
2008
   
2009
   
2008
 
   
Unaudited
   
Unaudited
   
Unaudited
   
Unaudited
 
Revenue
                       
   Licensing and Royalty Revenues
  $ 6,943,877     $ 3,953,352     $ 5,632,455     $ 2,629,390  
   Online Membership Services
    10,779,355       4,023,102       5,530,687       2,300,823  
   Import and Export Sales
    4,408,396       7,190,979       1,553,968       2,826,396  
   Media and Marketing Management
    -       641,486       -       340,357  
   Software Sales
    1,618,066       -       1,176,832       -  
Total Revenue
    23,749,694       15,808,919       13,893,942       8,096,966  
                                 
Costs of Sales
    11,809,302       11,508,634       7,352,993       5,723,492  
                                 
Gross Profit
    11,940,392       4,300,285       6,540,949       2,373,474  
                                 
Operating Expenses
                               
Advertising
    7,170,586       888,499       3,696,655       505,431  
Salaries and Wages
    90,170       128,668       20,070       65,661  
Stock Based Compensation
    648,847       867,024       337,757       503,155  
Bad Debt Expense (Recovery)
    331,928       (161,415 )     331,928       -  
Depreciation and Amortization
    13,794       40,972       6,484       20,265  
Other Selling, General and Administrative Expenses
    556,218       404,308       268,020       173,517  
                                 
Total Operating Expenses
    8,811,543       2,168,056       4,660,914       1,268,029  
                                 
Income From Operations
    3,128,849       2,132,229       1,880,035       1,105,445  
                                 
Other Income and Expenses
    16       14,251       (12,295 )     5,807  
                                 
Net Income From Operations Before Income Taxes
    3,128,865       2,146,480       1,867,740       1,111,252  
                                 
Provision for Income Taxes
    -       (1,052 )     -       (1 )
                                 
Net Income From Operations Before Minority Interest
    3,128,865       2,145,428       1,867,740       1,111,251  
                                 
Minority Interest in Loss (Income) of Subsidiaries
    136,787       (550,572 )     (58,579 )     (286,957 )
                                 
Net Income From Operations
    3,265,652       1,594,856       1,809,161       824,294  
                                 
Foreign Currency Translation Adjustment
    21,868       (64,720 )     4,210       (38,365 )
                                 
Comprehensive Income
  $ 3,287,520       1,530,136     $ 1,813,371     $ 785,929  
                                 
Basic Net Income Per Common Share
  $ 0.02     $ 0.01     $ 0.01     $ 0.01  
                                 
Diluted Net Income Per Common Share
  $ 0.02     $ 0.01     $ 0.01     $ 0.01  
                                 
Number of Common Shares Used to Compute Basic Weighted Average
    166,247,008       150,466,746       170,830,983       152,278,052  
Number of Common Shares Used to Compute Diluted Weighted Average
    166,247,008       150,466,746       170,830,983       152,278,052  
 
The accompanying notes are an integral part of the condensed consolidated financial statements.
 
4


CONDENSED CONSOLIDATED STATEMENTS OF CASHFLOWS
FOR THE SIX MONTHS ENDED MARCH 31, 2009 AND 2008
 
   
2009
   
2008
 
   
Unaudited
   
Unaudited
(Restated)
 
Cash Flows From Operating Activities
           
Net Income
  $ 3,265,652     $ 1,594,856  
Adjustments to Reconcile Net Income to Net Cash Provided By (Used In) Operating Activities:
               
Depreciation
    3,115,672       2,075,164  
Amortization of Copyrights
    710,485       -  
Bad Debt Expense
    331,928       25,014  
Recovery of Bad Debts
    -       (185,431 )
Minority Interests
    (138,488 )     550,572  
Amortization of Prepaid Entertainment Arts Advertising
    -       384,506  
Amortization of Stock Based Compensation
    648,847       867,024  
Changes in Operating Assets and Liabilities:
               
Accounts Receivable
    (6,593,405 )     (6,039,187 )
Inventory
    (278,751 )     (10,641 )
Prepaid Advertising
    380,523       (356,495 )
Prepaid Deposit on Commercial Real Estate Contract
    -       (600,000 )
Other Current Assets
    (422,710 )     260,106  
Copyrights
    (191,110 )     784,717  
Accounts Payable and Accrued Expenses
    (472,866 )     (210,625 )
Customer Deposits
    (139,602 )     594,550  
Net Cash Provided By (Used In) Operating Activities
    216,175       (265,870 )
                 
Cash Flows From Investing Activities:
               
Cash Received in Acquisition of MGI
    -       2,834  
Capital Expenditures
    (4,797 )     -  
Net Cash (Used In) Provided By Investing Activities
    (4,797 )     2,834  
                 
Cash Flows From Financing Activities
               
Proceeds From Short Term Debt Financing, Net
    37,562       -  
Proceeds From  Issuance of Common Stock
    -       600,000  
Net Cash Flows Provided by Financing Activities:
    37,562       600,000  
                 
Effect of Exchange Rate Changes on Cash
    (28,024 )     (215,988 )
                 
Net Increase in Cash
    220,916       120,976  
                 
Cash - Beginning of Period
    302,632       1,150,422  
                 
Cash - End of Period
  $ 523,548     $ 1,271,398  
                 
Supplemental Disclosure of Cash Flow Information:
               
Taxes Paid
  $ -     $ -  
Interest Paid
  $ -     $ -  
Non cash investing and financing activities:
               
    Acquisition of MGI through issuance of common stock
  $ -     $ 200,000  
    Issuance of stock for services, deferred compensation
  $ 1,180,000     $ 577,550  
    Issuance of stock for services by subsidiary, deferred compensation
  $ -     $ 1,738,450  
Accounts receivable used  for acquisition of websites
  $ -     $ 1,000,000  

The accompanying notes are an integral part of the condensed consolidated financial statements.

5


MYSTARU.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE SIX AND THREE MONTHS ENDED MARCH 31, 2009 AND 2008

NOTE 1 - BUSINESS DESCRIPTION AND ORGANIZATION

MyStarU.com, Inc., a Delaware corporation (together with its consolidated subsidiaries, “MYST” or the “Company”) is a fully integrated information and entertainment service provider to the business, internet, and consumer markets in the People’s Republic of China (the “PRC”). The Company was originally incorporated on January 6, 1997 in the State of Indiana under the corporate name MAS Acquisition XXI Corp. On December 21, 2000, the Company acquired Telecom Communications of America, a sole proprietorship in California, and changed its name to Telecom Communications, Inc. On February 28, 2005, the Company reincorporated in the State of Delaware by merging with a Delaware corporation of the same name. The surviving Delaware corporation succeeded to all of the rights, properties and assets and assumed all of the liabilities of the original Indiana corporation. On July 10, 2007, the Company changed its name from Telecom Communications, Inc. to MyStarU.com, Inc. The Company's common stock continues to be quoted under the symbol, “MYST.OB,” on the over-the-counter bulletin board (“OTCBB”) in the United States of America.

The Company operates under the following business segments:
 
1. 
Investments in Entertainment Arts Productions - The Company purchases and licenses or resells copyrights of entertainment-related assets.

2. 
Online Content and Member Services Provider - The Company provides online content and member services for commercial use.

3. 
Software Sales - The Company provides web-based and mobile software platforms.
 
4. 
Media and Marketing Management - The Company’s subsidiary, Media Group International, coordinates product placement activities for filmmakers and advertisers within the entertainment arts industry of the PRC.

5. 
Importing and Exporting of Goods - The Company conducts international trade using the PRC as its base of operations.
 
CONTROL BY PRINCIPAL STOCKHOLDERS
 
The directors, executive officers and their affiliates or related parties, own beneficially and in the aggregate, the majority of the voting power of the outstanding shares of the common stock of the Company. Accordingly, the directors, executive officers and their affiliates, if they voted their shares uniformly, would have the ability to control the approval of most corporate actions, including increasing the authorized capital stock of the Company and the dissolution, merger or sale of the Company's assets or business.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
These condensed interim consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”).

The interim results of operations are not necessarily indicative of the results to be expected for the fiscal year ending September 30, 2009. The Company’s financial statements contained herein are unaudited and, in the opinion of management, contain all adjustments (consisting only of normal recurring accruals) necessary for a fair presentation of financial position, results of operations and cash flows for the period presented. The Company’s accounting policies and certain other disclosures are set forth in the notes to the consolidated financial statements contained in the Company’s Annual Report on Form 10-K for the year ended September 30, 2008. These financial statements should be read in conjunction with the Company’s audited consolidated financial statements and notes thereto. The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Principles of Consolidation
 
Basis of presentation

The consolidated financial statements, prepared in accordance with US GAAP, include the assets, liabilities, revenues, expenses and cash flows of the Company and all its subsidiaries. This basis of accounting differs in certain material respects from that used for the preparation of the books and records of the Company’s principal subsidiaries, which are prepared in accordance with the accounting principles and the relevant financial regulations applicable to enterprises with limited liabilities established in the PRC (“PRC GAAP”) the accounting standards used in the place of their domicile. The accompanying consolidated financial statements reflect necessary adjustments not recorded in the books and records of the Company’s subsidiaries to present them in conformity with US GAAP.
 
6


The consolidated financial statements of the Company reflect the activities of the parent and the following subsidiaries. All significant intercompany accounts, transactions and cash flows are eliminated on consolidation.

 
Countries Registered In
 
Percentage of
Ownership
 
MyStarU Limited
 
Hong Kong, The People’s Republic of China
 
100.00
%
3G Dynasty Inc.
 
British Virgin Islands
 
100.00
%
Subaye.com, Inc.
 
United States of America, Delaware
 
69.03
%
Subaye IIP Limited
 
British Virgin Islands
 
69.03
%
Guangzhou Panyu Metals & Materials Limited
 
The People’s Republic of China
 
100.00
%
Guangzhou Subaye Computer Tech Limited
 
The People’s Republic of China
 
69.03
%
Media Group International Limited
 
Hong Kong, The People’s Republic of China
 
69.03
%

MyStarU Ltd.
 
MyStarU Ltd. operates the Company’s online educational platforms, and manages the MyStarU franchise programs.
 
3G Dynasty
 
3G Dynasty operates the Company’s investments in entertainment arts business segment and is a holding company utilized by the Company to manage its investments in intellectual properties such as movie copyrights.
 
Subaye.com, Inc. (“Subaye.com”)
 
Subaye.com is a holding company utilized by the Company to manage its investments in Guangzhou Subaye Computer Technology Limited, Subaye IIP Limited and Media Group International, Inc.
  
Subaye IIP Limited
 
Subaye IIP Limited is an operating company utilized by the Company to manage the Company’s websites, www.subaye.com, www.goongreen.org, www.x381.com, www.goongood.com.  Subaye IIP Limited is also in the business of marketing and delivering software generally referred to as SAAS, or Software as a Service.
 
Guangzhou Panyu Metals & Materials Limited
 
Guangzhou Panyu Metals & Materials Limited ("Panyu") operates the Company’s importing and exporting business.
 
Guangzhou Subaye Computer Technology Limited
 
Guangzhou Subaye Computer Technology Limited ("Guangzhou Subaye") provides technical expertise with regard to computer software, hardware, internet infrastructure and networking for the Company and its employees and markets and sells computer software, namely IBS Version 5.0.
 
Media Group International Limited
 
Media Group International Limited ("MGI") provides media, advertising and marketing expertise for the Company and markets and sells its services such as advertising product placement services and media management services within the PRC entertainment market and overseas.
 
Foreign currency translation

The reporting currency of the Company is the US dollar. The Company’s principal operating subsidiaries established in the PRC and Hong Kong, use their local currency, Renminbi (RMB), and Hong Kong Dollar (HKD), as their functional currency. Results of operations and cash flows are translated at average exchange rates during the period, and assets and liabilities are translated at the unified exchange rate as quoted by the People’s Bank of China at the end of the period. Translation adjustments resulting from this process are included in accumulated other comprehensive income in stockholders’ equityon the balance sheets. Transaction gains and losses that arise from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the results of operations as incurred.

Translation adjustments resulting from this process are included in accumulated other comprehensive income in stockholders' equity on the balance sheets and amounted to $52,119 and $30,251 as of March 31, 2009 and September 30, 2008, respectively.
 
7


Revenue Recognition
 
Licensing Agreements

Licensing revenue derived from the Company’s copyrights is recognized in accordance with Statement of Position 00-2, Accounting by Producers or Distributors of Films (“SOP 00-2”). SOP 00-2 specifies that revenue is to be recognized when all of the following conditions are met:
 
1.
Persuasive evidence of a sale or licensing arrangement with a customer exists.

2.
The film is complete and, in accordance with the terms of the arrangement, has been delivered or is available for immediate and unconditional delivery.

3.
The license period of the arrangement has begun and the customer can begin its exploitation, exhibition, or sale.
 
4.
The arrangement fee is fixed or determinable.
 
5.
Collection of the arrangement fee is reasonably assured.

When the Company's licensing fee is based on a percentage or share of a customer's revenue from the exploitation of the films, the Company recognizes revenue as the customer exploits the films and the Company meets all of the other revenue recognition conditions. In those circumstances, the Company receives reports from the customers on a periodic basis and uses those reports as the basis for recording revenue.
 
The Company reviewed its business plan with regard to whether the Company will continue to sell off assets it doesn’t consider having immediate benefit to the Company. As a result, the Company believes the sale of these copyrights is in the ordinary course of business and should not be reported as an extraordinary event or as other income. Accordingly, the Company has reported the proceeds from the sales in “licensing and royalty revenues” within the consolidated statement of operations and the adjusted cost basis associated with the sale in costs of sales on the consolidated statement of operations.

Monthly Website Subscriptions
 
Revenue for the monthly subscription from the members who subscribed to the Company’s websites is recognized on a pro-rata basis, is calculated on a day-to-day basis and invoiced at the end of each month of full service in accordance with SEC Staff Accounting Bulletin No. 104, Revenue Recognition ("SAB 104"). The Company does not currently charge a cancellation fee or penalty if and when a customer decides to terminate their membership with our websites.
 
Current terms of the www.subaye.com membership agreement stipulate that the customer pays a nonrefundable fee of approximately $100 per month for access to the marketing and advertising capabilities in place at www.subaye.com. The Company does not currently provide any specific software to its customers, although, much of the website is driven by complex software which controls the video and voice streaming, among other things, which is prevalent throughout the website.
 
The Company has an ongoing agreement with China Netcom ("CN"). CN is an internet and webhosting provider in the PRC and manages the internet connection and webhosting of the Company's www.subaye.com website. Under the agreement, CN is required to ensure that the Company's internet connection and namely its webhosting, is operating correctly at all times such that all users of the websites, including Subaye.com members and anyone else who attempts to access the website can do so without interruption as long as the individual has a reliable internet connection. CN is compensated such that CN receives forty percent (40%) of the Company's gross membership fees, payable on a monthly basis within approximately fifteen (15) days of the end of each month. The Company records its revenues net of the fees paid to CN, in accordance with Emerging Issues Task Force Issue No. 99-19 ("EITF 99-19"). The Company believes net revenue presentation is reasonable given that it shares the obligation to perform with CN with regard to its membership contracts with its customers. The Company also does not believe it has the ability to replace CN with another comparable internet and webhosting provider. Lastly, the allocation of fees to CN is based on a fixed percentage portion of the membership revenues earned from membership fee transactions.

The Company has an ongoing agreement with SSTH Limited ("SSTH"). SSTH is a merchant service provider contracted to complete two tasks: (i) to assist the members of www.subaye.com in preparing each member's corporate branding video, which is to be uploaded to www.subaye.com and (ii) to assist the Company with the daily operations of www.subaye.com and more specifically, to collect the monthly member fees, which are currently paid in cash, from the members of www.subaye.com. Collecting these cash receipts, tracking which customers have paid and which have not, and remitting the cash to the Company, is a time intensive project each month. In October 2006, the Company and SSTH Limited orally agreed to allow SSTH Limited as much as 90 days in order to collect all cash receipts from any particular month. The Company determined it would provide the merchant services provider flexibility with regard to remitting cash to the Company so that the merchant services provider could focus its efforts on collecting fees from the members of www.subaye.com. The Company has never experienced collection issues with regard to the merchant services provider and does not expect any collection issues to occur in the future.  SSTH is compensated such that SSTH receives ten percent (10%) of the Company's gross membership fees, payable on a monthly basis at the end of each month. The Company records its revenues net of the fees paid to SSTH, in accordance with Emerging Issues Task Force Issue No. 99-19 ("EITF 99-19"). The Company believes net revenue presentation is reasonable given that it shares the obligation to perform with SSTH with regard to its membership contracts with its customers. The Company also does not believe it has the ability to replace SSTH with another comparable internet and webhosting provider. Lastly, the allocation of fees to SSTH is based on a fixed percentage portion of the membership revenues earned from membership fee transactions.
 
8


The Company also has an ongoing agreement with FRT whereby FRT is to ensure the telephone lines and mechanical equipment associated with the Company's internet connection is operating correctly. The Company has a fixed arrangement with FRT such that the monthly fees payable to FRT for its services are approximately $6,200.

Media & Marketing Management

In accordance with SAB 104, the Company recognizes revenue generated by its MGI subsidiary when the following fundamental criteria are met: (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered, (iii) the price to the customer is fixed or determinable and (iv) collection of the resulting receivable is reasonably assured. In general, revenues are typically earned throughout the life of MGI contracts, normally on a monthly basis.

Software Sales

Revenue from the sale of software is recognized pursuant to the requirements of Statement of Position 97-2 “Software Revenue Recognition” (SOP 97-2), issued by the American Institute of Certified Public Accountants, as amended by SOP 98-9 “ Modification of SOP 97-2, Software Revenue Recognition, With Respect to Certain Transactions.” In accordance with SOP 97-2, we begin to recognize revenue from licensing and supporting our software products when all of the following criteria are met: (1) we have evidence of an arrangement with a customer; (2) we deliver the products; (3) license agreement terms are deemed fixed or determinable and free of contingencies or uncertainties that may alter the agreement such that it may not be complete and final; and (4) collection is probable.

Our software licenses generally do not include acceptance provisions. An acceptance provision allows a customer to test the software for a defined period of time before committing to license the software. If a license agreement includes an acceptance provision, we do not record deferred subscription value or recognize revenue until the earlier of the receipt of a written customer acceptance or, if not notified by the customer to cancel the license agreement, the expiration of the acceptance period.
 
Under our traditional software sales business model, software license agreements for our IBS version 5.0 software typically include a lifetime right of use and do not provide for any support or maintenance to be provided by the Company for the term of the agreement. Software license fees are recognized once all four criteria for revenue recognition criteria are met (as the contracts do not include a right to unspecified software products.)
 
Our standard licensing agreements include a product warranty provision for all products. Such warranties are accounted for in accordance with SFAS No. 5, “Accounting for Contingencies.” The likelihood that we would be required to make refunds to customers under such provisions is considered remote. As a result, the Company has not accrued for potential liabilities associated with the performance of its software products as no liabilities are specifically anticipated by the Company.
 
Under the terms of substantially all of our license agreements, we have agreed to indemnify customers for costs and damages arising from claims against such customers based on, among other things, allegations that our software products infringe the intellectual property rights of a third party. In most cases, in the event of an infringement claim, we retain the right to (i) procure for the customer the right to continue using the software product; (ii) replace or modify the software product to eliminate the infringement while providing substantially equivalent functionality; or (iii) if neither (i) nor (ii) can be reasonably achieved, we may terminate the license agreement and refund to the customer a pro-rata portion of the fees paid. Such indemnification provisions are accounted for in accordance with SFAS No. 5. The likelihood that we would be required to make refunds to customers under such provisions is considered remote. In most cases and where legally enforceable, the indemnification is limited to the amount paid by the customer.
 
The Company is also a provider of software as a service "SAAS” products. The Company’s SAAS software provides its customers with:

 
·
the ability to store data on the Company’s servers and access the data through the internet utilizing “remote access” capabilities
 
 
·
the ability to customize the design and update the content of the customers’ respective company websites, including the ability to organize and edit online advertising videos
 
 
·
customer relationship management software, which allows the Company’s customers to maintain records and data associated with their own customers on a real-time and per-customer basis within a secure platform
 
 
·
integration with www.subaye.com, which allows for immediate updating of each SAAS customer’s corporate branding video and other corporate data on www.subaye.com

Potential customers for the SAAS products are identified by our salespersons, starting with existing members of www.subaye.com, then targeting small to midsize enterprises in China that would benefit from the enhanced services beyond membership to the www.subaye.com website.

The Company charges a monthly licensing fee of approximately $100 for each license purchased by a SAAS customer.

In September 2008, the Company completed several significant investments in computer hardware and software totaling approximately $5.3 million and committed to the SAAS business model. In November and December 2008, the Company entered into two contracts which a large shopping mall management company to secure its first 3,900 SAAS customers, which consisted of shop owners within two separate shopping malls in the PRC. These initial 3,900 SAAS customers will generate approximately $390,000 in revenues per month for a 12 month period on a combined basis. Prior to these sales the Company's software sales business segment had only completed one software sale in the past twelve months. Continued sales of the IBS Version 5.0 computer software are possible but the Company is not focused on sales of this product at this time. The Company's efforts are currently focused on expanding its SAAS business opportunities, which the Company believes will be much more lucrative than traditional sales of its IBS Version 5.0 software. The interest level in the PRC with regard to SAAS is very high but we are new to this business and we are uncertain of the likelihood of success.
 
9


Importing and Exporting Sales

The Company recognizes revenue on import and export sales when products are delivered and the customer takes ownership and assumes risk of loss, collection of the relevant receivable is probable, persuasive evidence of an arrangement exists and the sales price is fixed or determinable. Net sales of products represent the invoiced value of goods, net of value added taxes, sales returns, trade discounts and allowances. In December 1999, the Securities Exchange Commission issued Staff Accounting Bulletin ("SAB) No. 101, "Revenue Recognition" and in July 2000, the Emerging Issues Task Force ("EITF") issued EITF Abstract No. 99-19 Reporting Revenue Gross as a Principal versus Net as an Agent ("EITF 99-19") which provided further guidance to SAB 101 on revenue recognition in certain circumstances. Prior to the introduction of EITF 99-19, the manner in which the Company recognized revenues depended on the goods and services sold. We reviewed the considerations included in EITF 99-19 with respect to sales of products within each of our business segments but with particular attention to our importing and exporting business segment. We determined that while EITF 99-19 outlines the variety of types of business transactions which would require the Company to report its revenues and costs of goods sold on a net basis, we do not believe our importing and exporting business should be accounted for with net reporting of revenues and costs of sales. The Company takes full ownership and assumes the risk of loss for its imported goods while the goods are in transit. The Company does not consider itself an agent for its customers, as described by EITF 99-19. After reviewing EITF 99-19, management believes that the Company is correct in continuing to present its revenues and costs of goods sold on a gross basis.
 
Sales revenue represents the invoiced value of goods, net of a value-added tax (VAT). All of the Company’s products sold in the PRC are subject to a Chinese value-added tax at a rate of 6% of the gross sales price or at a rate approved by the Chinese local government.”

Amortization of Copyrights

The Company amortizes its copyrights using the individual-film-forecast-computation method, in accordance with the SOP 00-2, which amortizes or accrues (expenses) such costs in the same ratio that current period actual revenue (numerator) bears to estimated remaining unrecognized ultimate revenue as of the beginning of the current fiscal year (denominator). The Company began amortization of certain movie copyrights in December 2006, when the Company began to recognize revenue from one of its copyrighted titles, “Big Movie: Subaye.”  Amortization related to the Company's copyrights was $710,485 and $0 and $115,388 and $0  for the six and three months ended March 31, 2009 and 2008, respectively, and was included in cost of sales.

The ultimate revenue to be included in the denominator of the individual-film-forecast-computation method fraction is subject to certain limitations as set forth in the SOP. If an event or change in circumstance indicates that the Company should assess whether the fair value of the copyright is less than its unamortized costs, the Company will determine the fair value of the film and will write off the amount by which the unamortized capitalized costs exceeds the episode's fair value. Accordingly, the Company cannot subsequently restore any amounts written off in previous fiscal years to income.

Trade Accounts Receivable
 
Trade accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the existing accounts receivable balance. The Company determines the allowance for doubtful accounts based upon historical write-off experience and current economic conditions. The Company reviews the adequacy of its allowance for doubtful accounts on a regular basis. Receivable balances past due over 120 days, which exceed a specified dollar amount, are reviewed individually for collectibility. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does have off-balance sheet credit exposure related to its customers. The concentration of customers owing at least 5% of the Company’s outstanding accounts receivable as of March 31, 2009 was 82% of the company’s accounts receivable.
 
 
Use of Estimates
 
The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates and assumptions are periodically reviewed and the effects of revisions are reflected in the consolidated financial statements in the period they are determined to be necessary. Significant estimates include estimates of the useful life of property and equipment, copyrights, collectibility of accounts receivable, and valuation of stock based compensation.
 
10


 
Certain reclassifications to the Company’s balance sheet and income statement have been made in 2008, in order for the 2009 financial statements to conform to the presentation of these financial statements. These reclassifications did not impact the Company’s assets, liabilities, net income (loss) or stockholders equity for the six months ended March 31, 2009 and 2008, respectively.


The Company’s business operations are conducted in the PRC. During the normal course of business, the Company extends unsecured credit to its customers. Management reviews its accounts receivable on a regular basis to determine if the allowance for doubtful accounts is adequate. An estimate for doubtful accounts is made when collection of the full amount is no longer probable. Trade accounts receivable at March 31, 2009 and September 30, 2008 consisted of the following:
 
   
March 31,
2009
   
September 30,
2008
 
   
Unaudited
   
Audited
 
Trade accounts receivable
  $ 17,011,208     $ 10,417,803  
Less: allowance for doubtful accounts
    (362,952 )     (30,767 )
Totals
  $ 16,648,256     $ 10,387,036  

The activity in the allowance for doubtful accounts for trade accounts receivable for the six months ended March 31, 2009 and the year ended September 30, 2008 is as follows:
 
   
March 31,
2009
   
September 30,
2008
 
   
Unaudited
   
Audited
 
Beginning Allowance for Doubtful Accounts
  $ 30,767     $ 413,036  
Additional Charges to Bad Debt for Estimated Uncollectible Accounts
    331,928       -  
Direct Write-offs of Bad Debts
    -       (196,829 )
Recovery of Accounts Charged to Bad Debt Expense in 2006 and 2005
    -       (185,440 )
Foreign Currency Translation Adjustment
    257       -  
Ending Allowance for Doubtful Accounts
  $ 362,952     $ 30,767  
 

 
  
 
March 31,
2009
   
September 30,
2008
 
   
Unaudited
   
Audited
 
SSTH
    44 %     46 %
Anyone Pictures
    25 %     - %
Gold Swallow
    7 %     - %
CDN
    6 %     - %
QXS Enterprise
    - %     18 %
Fenglin Qimao
    - %     9 %
Fengcun Electric
    - %     19 %
PanYu HuiQiang Economic and Trade
    - %     7 %

NOTE 4 - ADVERTISING PROMOTION

The Company expenses advertising costs as the costs are incurred in accordance with Statement of Position 93-7 “Reporting on Advertising Costs” (“SOP 93-7”), issued by the American Institute of Certified Public Accountants.

On October 1, 2008, the Company entered into a promotional event whereby a total of 16,000 members of www.subaye.com would receive a total of 1,600 DVDs which included both a promotional video on behalf of the customer and the motion picture “Big Movie: Subaye” free of charge.  The customer would receive the DVDs and participate in the promotion if they agreed to remain customers of the Company for the twelve month period from October 1, 2008 through September 30, 2009 (the “12 Month Period”).  If a customer does not remain a customer for the full 12 Month Period then the customer will owe the Company approximately $0.72 per DVD for each month in which they did not remain a customer during the 12 Month Period.  The Company then delivered the DVDs to its participating customers December 2008 and January 2009.  The total cost of the promotional event was approximately $6.8 million.  The Company recorded a prepaid expense for approximately $6.8 million and expensed the full value of the advertising promotion in December 2008 and January 2009.  For the six and three months ended March 31, 2009, the Company recorded $6.8 million and $3.4 million in advertising costs for the advertising promotion, respectively, which is included as advertising in the accompanying consolidated statements of operations and comprehensive income.
 
11

 
NOTE 5 - PURCHASE AND SALE OF ASSETS
 
Purchase of Copyrights to Qianfu

On February 22, 2009 the Company purchased the copyrights to Qianfu, a PRC motion picture, for approximately $3,872,490.

Sale of Copyrights to Motion Picture “Stockbrokers”

On March 12, 2009, the Company sold all rights under its copyright for the programming rights to the Chinese, motion picture “Stockbrokers.” Once the sale was complete, the Company had no remaining assets or copyrights associated with the Stockbrokers production. The details of the sale are listed below:
 
Gross Proceeds From the Sale of Copyright - Stockbrokers
 
$
4,123,206
 
Adjusted Cost Basis
   
(3,680,716
)
Net Gain
 
$
442,490
 


On October 23, 2007, the Company’s subsidiary, Subaye.com, acquired 100% of the outstanding ownership units of Media Group International Limited (“MGI”) for 100,000 shares of common stock of Subaye.com, valued at $200,000 which was the fair market value of recent arms length transactions involving the common stock of Subaye.com, Inc. The net assets received by Subaye.com from the acquisition of MGI totaled $197,166. In accordance with the purchase method of accounting, the results of MGI and the estimated fair market value of the assets and liabilities assumed have been included in the consolidated financial statements from the date of acquisition.

The purchase price of MGI was allocated to the assets acquired and liabilities assumed by Subaye.com less the goodwill of $202,453, which was recorded upon Subaye.com’s acquisition of MGI. The Company recorded $202,453 of goodwill, which was the excess of acquisition cost over fair value of net assets of MGI.
 
Cash
 
$
2,834
 
Fixed assets, net
 
$
653
 
Goodwill
   
202,453
 
Due to related party
   
(5,940
)
Net assets acquired
 
$
200,000
 
         
Purchase consideration
 
$
200,000
 
Net assets acquired
   
200,000
 
Net cash inflow from acquisition of MGI
 
$
2,834
 

Goodwill is comprised of the residual amount of the purchase price over the fair value of the acquired tangible and intangible assets. The operating results of MGI have been included in our subsidiary, Subaye.com’s statement of operations from October 23, 2007 and within the Company’s statement of operations since October 23, 2007. If the operating results had been included since the beginning of the prior fiscal year, October 1, 2007, the Company’s pro-forma consolidated revenue and the Company’s pro-forma net income would have been $15,808,919 (unchanged) and $1,543,059, respectively.
 
12


First Open

On December 30, 2007, the Company sold all rights under its copyright for the internet programming rights to First Open. Once the sale was complete, the Company had no remaining assets or copyrights associated with the First Open production. The details of the sale are listed below:
 
Gross proceeds from the sale of Copyright - First Open: internet rights
 
$
279,824
 
Adjusted cost basis
   
(332,291
)
Net loss
 
$
(52,467
)
 
The copyright’s adjusted cost basis was net of an impairment loss write down in 2006 of $332,291 and was not net of any amortization or depreciation.

Internet Broadcast Copyrights

On February 1, 2008, the Company sold all rights under its copyrights for the internet programming rights for a total of 11 distinct productions. These copyrighted films had been acquired through the Company's contract with ZesTV. Below is the list of the 11 movies included in the sale:
 
ZuiAiZongDongYuan
ShiFenAi
HongMeiLi
Xin Xiang
TianDiGaoBai
FengKuangFenShiWong
TuYaDeKunShi
YongShi
GongBu
NianCaiNuMo
DaTangFengYun
 
Gross proceeds from the sale of copyrights - ZesTV: internet rights
 
$
1,457,481
 
Adjusted cost basis
   
(1,374,982
)
Net gain
 
$
82,499
 
 
NOTE 6 - COPYRIGHTS

Intangible assets are stated at cost (estimated fair value upon contribution or acquisition), less accumulated amortization and impairment. Amortization expense is recognized on the straight-line basis over the estimated useful lives of the assets as follows:

Intangible assets
 
Estimated useful lives