10-Q 1 v141031_10q.htm

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

FORM 10-Q

 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended December 31, 2008

o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________ to ________

Commission File Number 333-62236
 

 
MYSTARU.COM, INC.
(Exact name of registrant as specified in its charter)

Delaware
35-2089848
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)

6 North Twelfth Road
Country Garden
Shunde District
Foshan City, Guangdong
China 528312
(Address of principal executive offices) (Zip Code)
 
(86) 757 2663 9986
(Registrant’s telephone number, including area code)
 
(Former name, former address and former fiscal year, if changed since last report)
 

 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer o
Accelerated filer o
Non-accelerated filer o (Do not check if a smaller reporting company)
Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x  

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: As of February 22, 2009, 171,364,316 shares of common stock, par value $.001 per share were outstanding.

 
 

 

TABLE OF CONTENTS

   
Page
PART I—FINANCIAL INFORMATION
 
     
Item 1.
Financial Statements.
 
     
 
Condensed Consolidated Balance Sheets as of December 31, 2008 and September 30, 2008
3
     
 
Condensed Consolidated Statements of Operations and Comprehensive Income for the Three Months Ended December 31, 2008 and 2007
4
     
 
Condensed Consolidated Statements of Cash Flows for the Three Months Ended December 31, 2008 and 2007
5
     
 
Notes to Condensed Consolidated Financial Statements
6
     
Item 2.
Management's Discussion and Analysis of Financial Conditions and Results of Operations.
23
     
Item 4.
Controls and Procedures.
32
     
PART II—OTHER INFORMATION
 
     
Item 1.
Legal Proceedings.
33
     
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds.
33
     
Item 3.
Defaults Upon Senior Securities.
33
     
Item 4.
Submission of Matters to a Vote of Security Holders.
33
     
Item 5.
Other Information.
33
     
ITEM 6.
Exhibits.
33
     
Signatures
34

 
 

 

PART I—FINANCIAL INFORMATION
Item 1. Financial Statements.
MYSTARU.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
 
   
December 31,
2008
   
September 30,
2008
 
   
(Unaudited)
   
(Audited)
 
ASSETS
       
 
 
Current Assets
       
 
 
Cash
  $ 794,452     $ 302,632  
Accounts Receivable, Net of Allowances for Doubtful Accounts of $30,844 (September 30, 2008 - $30,767) (Note 3)
    11,583,215       10,387,036  
Inventory
    101,070       126,256  
Prepaid Expenses
    2,172,181       2,265,078  
Prepaid Sales Incentives  (Note 4)
    5,052,357       -  
Other Current Assets
    386,068       623,567  
Total Current Assets
    20,089,343       13,704,569  
Property & Equipment, Net of Accumulated Depreciation of $15,230,456 (September 30, 2008 - $13,644,708) (Note 8)
    8,764,509       10,301,602  
Intangible Assets
               
Copyrights, Net of Accumulated Amortization of $1,666,442 (September 30, 2008 - $1,550,443) (Note 6, 7)
    13,039,585       13,118,866  
Goodwill (Note 5)
    557,730       557,224  
Total Intangible Assets
    13,597,315       13,676,090  
TOTAL ASSETS
  $ 42,451,167     $ 37,682,261  
LIABILITIES & STOCKHOLDERS’ EQUITY
               
Current Liabilities
               
Accounts Payable
  $ 5,893,168     $ 4,422,172  
Customer Deposits
    314,214       308,096  
Accrued Liabilities
    133,040       237,300  
Short Term Debt (Note 14)
    1,167,168       1,043,424  
Total Current Liabilities
    7,507,590       6,010,992  
                 
Total Liabilities
    7,507,590       6,010,992  
                 
Minority Interest in Consolidated Subsidiaries (Note 12)
    7,607,538       7,138,608  
                 
Commitment and Contingencies (Note 13)
               
                 
Stockholders’ Equity (Note 10)
               
Preferred stock, $0.001 par value, authorized: 50,000,000 shares, zero shares issued and outstanding at December 31, 2008 and September 30, 2008
    -       -  
Common stock, $0.001 par value, authorized: 300,000,000 shares, 163,364,316 and 151,014,316 shares issued and outstanding at December 31, 2008 and September 30, 2008
    163,364       156,014  
Additional Paid in Capital
    24,644,719       24,301,719  
Shares to be Issued
    -       350  
Deferred Stock-Based Compensation
    (1,324,272 )     (1,285,362 )
Accumulated Other Comprehensive Income
    48,993       30,251  
Retained Earnings
    3,803,235       1,329,689  
Total Stockholders’ Equity
    27,336,039       24,532,661  
TOTAL LIABILITIES & STOCKHOLDERS’ EQUITY
  $ 42,451,167     $ 37,682,261  
 
The accompanying notes are an integral part of the condensed consolidated financial statements.

 
3

 

MYSTARU.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
FOR THREE MONTHS ENDED DECEMBER 31, 2008 AND 2007

   
2008
   
2007
 
   
(Unaudited)
   
(Unaudited)
 
Revenue
           
Licensing and Royalty Revenues
  $ 1,311,422     $ 1,323,962  
Online Membership Services
    5,248,668       -  
Import and Export Sales
    2,854,428       4,364,812  
Software Sales
    441,234       1,722,279  
Media and Marketing Management
    -       300,900  
Total Revenue
    9,855,752       7,711,953  
                 
Costs of Sales
    6,139,344       5,785,142  
                 
Gross Profit
    3,716,408       1,926,811  
                 
Operating Expenses
               
Salaries and Wages
    70,100       63,007  
Stock Based Compensation
    311,090       363,869  
Bad Debt Recovery
    -       (185,440
Other Selling, General and Administrative Expenses
    401,576       658,591  
                 
Total Operating Expenses
    782,766       900,027  
                 
Income From Operations
    2,933,642       1,026,784  
                 
Other Income and Expenses
    12,311       8,443  
                 
Net Income Before Income Taxes
    2,945,953       1,035,227  
                 
Provision for Income Taxes
    (1,793 )     (1,051 )
                 
Net Income Before Minority Interest
    2,944,160       1,034,176  
                 
Minority Interest in Income of Subsidiaries
    (470,614 )     (263,615
                 
Net Income
    2,473,546       770,561  
                 
Foreign Currency Translation Adjustment
    18,742       (26,355 )
                 
Comprehensive Income
  $ 2,492,288     $ 744,206  
                 
Basic and Diluted Net Income Per Common Share
  $ 0.02     $ 0.01  
                 
Number of Common Shares Used to Compute Basic and Diluted Weighted Average
    161,762,686       148,675,128  
 
The accompanying notes are an integral part of the condensed consolidated financial statements.

 
4

 
 
MYSTARU.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASHFLOWS
FOR THE THREE MONTHS ENDED DECEMBER 31, 2008 AND 2007
 
   
2008
   
2007
 
   
(Unaudited)
   
(Unaudited)
 
Cash Flows From Operating Activities
 
 
   
 
 
Net Income
  $ 2,473,546       770,561  
Adjustments to Reconcile Net Income to Net Cash Provided by (Used In) Operating Activities:
               
Depreciation and Amortization
    1,670,101       1,020,330  
Bad Debt Expense
    -       25,014  
Recovery of Bad Debts
    -       (185,431
Minority Interests
    470,614       263,615  
Amortization of Prepaid Advertising
    -       262,515  
Amortization of Stock Based Compensation
    311,090       363,869  
Changes in Operating Assets and Liabilities:
               
Accounts Receivable
    (1,196,257 )     (3,276,343 )
Inventory
    25,186       (76,386
Prepaid Expenses
    92,897       (31,134 )
Prepaid Sales Incentive
    (2,670,095 )     -  
Other Current Assets
    237,499       261,008  
Copyrights
    -       (582,519 )
Accounts Payable and Accrued Expenses
    (1,009,408 )     712,856  
Net Cash Provided By (Used In) Operating Activities
    405,173       (472,045 )
                 
Cash Flows From Investing Activities:
               
Purchase of Equipment
    (4,797 )     -  
Cash Proceeds From Acquisition of MGI
    -       2,834  
Net Cash (Used In) Provided By Investing Activities
    (4,797     2,834  
                 
Cash Flows From Financing Activities
               
Cash Proceeds From Short Term Debt Financing
    123,744       -  
Net Cash Flows Provided by Financing Activities:
    123,744       -  
                 
Effect of Exchange Rate Changes on Cash
    (32,300 )     (151,644 )
                 
Net Increase (Decrease) in Cash
    491,820       (620,855 )
                 
Cash - Beginning of Period
    302,632       1,150,422  
                 
Cash - End of Period
  $ 794,452     $ 529,567  
                 
Supplemental Disclosure of Cash Flow Information:
               
Taxes Paid
  $ 1,793     $ -  
Interest Paid
  $ -     $ -  
Non Cash Investing and Financing Activities:
               
Acquisition of MGI Through Issuance of Common Stock
  $ -     $ 200,000  
Issuance of Stock for Services, Deferred Compensation
  $ 350,000     $ 577,550  
Issuance of Stock for Services by Subsidiary, Deferred Compensation
  $ -     $ 840,000  

The accompanying notes are an integral part of the condensed consolidated financial statements.

 
5

 

MYSTARU.COM, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE THREE MONTHS ENDED DECEMBER 31, 2008 AND 2007
 
NOTE 1 - BUSINESS DESCRIPTION AND ORGANIZATION

MyStarU.com, Inc., a Delaware corporation (together with its consolidated subsidiaries, “MYST” or the “Company”) is a fully integrated information and entertainment service provider to the business, internet, and consumer markets in the People’s Republic of China (the “PRC”). The Company was originally incorporated on January 6, 1997 in the State of Indiana under the corporate name MAS Acquisition XXI Corp. On December 21, 2000, the Company acquired Telecom Communications of America, a sole proprietorship in California, and changed its name to Telecom Communications, Inc. On February 28, 2005, the Company reincorporated in the State of Delaware by merging with a Delaware corporation of the same name. The surviving Delaware corporation succeeded to all of the rights, properties and assets and assumed all of the liabilities of the original Indiana corporation. On July 10, 2007, the Company changed its name from Telecom Communications, Inc. to MyStarU.com, Inc. The Company's common stock continues to be quoted under the symbol, “MYST.OB,” on the FINRA over-the-counter bulletin board (“OTCBB”) in the United States of America.

The Company operates in five distinct business segments:

1. Investments in Entertainment Arts Productions - The Company purchases and licenses or resells copyrights of entertainment-related assets.

2. Online Membership Services - The Company provides online content and member services for commercial use.

3. Software sales - The Company provides web-based and mobile software platforms.

4. Importing and exporting of goods - The Company conducts international trade using the PRC as its base of operations.

5. Media and Marketing Management - The Company coordinates product placement activities for filmmakers and advertisers within the entertainment arts industry of the PRC.

CONTROL BY PRINCIPAL STOCKHOLDERS

The directors, executive officers and their affiliates or related parties, own beneficially and in the aggregate, the majority of the voting power of the outstanding shares of the common stock of the Company. Accordingly, the directors, executive officers and their affiliates, if they voted their shares uniformly, would have the ability to control the approval of most corporate actions, including increasing the authorized capital stock of the Company and the dissolution, merger or sale of the Company's assets or business.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation
 
Basis of presentation
 
The consolidated financial statements, prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”), include the assets, liabilities, revenues, expenses and cash flows of the Company and all its subsidiaries. This basis of accounting differs in certain material respects from that used for the preparation of the books and records of the Company’s principal subsidiaries, which are prepared in accordance with the accounting principles and the relevant financial regulations applicable to enterprises with limited liabilities established in the PRC (“PRC GAAP”) the accounting standards used in the place of their domicile.  The accompanying consolidated financial statements reflect necessary adjustments not recorded in the books and records of the Company’s subsidiaries to present them in conformity with United States GAAP.
 
The consolidated financial statements of the Company reflect the activities of the parent and the following subsidiaries. All significant intercompany accounts, transactions and cash flows are eliminated on consolidation.
 
Subsidiaries
 
Countries Registered In
 
Percentage of
Ownership
 
MyStarU Ltd.
 
Hong Kong, The People’s Republic of China
    100.00 %
3G Dynasty Inc.
 
British Virgin Islands
    100.00 %
Subaye.com
 
United States of America, Delaware
    69.03 %
Subaye IIP Limited
 
British Virgin Islands
    69.03 %
Guangzhou Panyu Metals & Materials Limited
 
The People’s Republic of China
    100.00 %
Guangzhou Subaye Computer Tech Limited
 
The People’s Republic of China
    69.03 %
Media Group International Limited
 
Hong Kong, The People’s Republic of China
    69.03 %

 
6

 

MyStarU Ltd.
 
MyStarU Ltd. operates the Company’s online educational platforms, and manages the MyStarU franchise programs.
 
3G Dynasty
 
3G Dynasty operates the Company’s investments in entertainment arts business segment and is a holding company utilized by the Company to manage its investments in intellectual properties such as movie copyrights.
 
Subaye.com
 
Subaye.com is a holding company utilized by the Company to manage its investments in Guangzhou Subaye Computer Technology Limited, Subaye IIP Limited and Media Group International, Inc.
  
Subaye IIP Limited
 
Subaye IIP Limited is an operating company utilized by the Company to manage the Company’s websites, www.subaye.com, www.goongreen.org, www.x381.com, www.goongood.com.  Subaye IIP Limited is also in the business of marketing and delivering software generally referred to as SAAS, or Software as a Service.
 
Guangzhou Panyu Metals & Materials Limited
 
Guangzhou Panyu Metals & Materials Limited ("Panyu") operates the Company’s importing and exporting business.
 
Guangzhou Subaye Computer Technology Limited
 
Guangzhou Subaye Computer Technology Limited ("Guangzhou Subaye") provides technical expertise with regard to computer software, hardware, internet infrastructure and networking for the Company and its employees and markets and sells computer software, namely IBS Version 5.0.
 
Media Group International Limited
 
Media Group International Limited ("MGI") provides media, advertising and marketing expertise for the Company and markets and sells its services such as advertising product placement services and media management services within the PRC entertainment market and overseas.
 
General Statement

The Securities and Exchange Commission ("SEC") has issued Financial Reporting Release No. 60, Cautionary Advice Regarding Disclosure About Critical Accounting Policies (“FRR 60”), suggesting companies provide additional disclosure and commentary on their most critical accounting policies. In FRR 60, the SEC defined the most critical accounting policies as the ones that are most important to the portrayal of a company’s financial condition and operating results, and require management to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. The methods, estimates and judgments the Company uses in applying these most critical accounting policies have a significant impact on the results the Company reports in its consolidated financial statements.

We believe the following critical accounting policies and procedures, among others, affect our more significant judgments and estimates used in the preparation of our consolidated financial statements:

·      Revenue recognition;

·      Valuation of stock based compensation; and

·      Valuation of intangible assets and long lived assets, review for impairment losses.
 
Foreign currency translation
 
The reporting currency of the Company is the US dollar. The Company’s principal operating subsidiaries established in the PRC use their local currency, Renminbi (RMB), as their functional currency. Results of operations and cash flows are translated at average exchange rates during the period, and assets and liabilities are translated at the unified exchange rate as quoted by the People’s Bank of China at the end of the period. Translation adjustments resulting from this process are included in accumulated other comprehensive income in the statements of stockholders’ equity. Transaction gains and losses that arise from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the results of operations as incurred.
 
Translation adjustments resulting from this process are included in accumulated other comprehensive income in the consolidated balance sheets and amounted to $48,993 and $30,251 as of December 31, 2008 and September 30, 2008, respectively.

 
7

 

Revenue Recognition

The Company negotiates contracts with its customers, which may include revenue arrangements with multiple deliverables, as outlined by Emerging Issues Task Force No. 00-21 ("EITF 00-21"). The Company’s accounting policies are defined such that each deliverable under a contract is accounted for separately. Historically, the Company has not entered into contracts with its customers that provided for multiple deliverables.

The Company has identified the following five revenue streams, as follows:
 
Monthly Website Subscriptions
 
Revenue for the monthly subscription from the members who subscribed to the Company’s websites is recognized on a pro-rata basis, is calculated on a day-to-day basis and invoiced at the end of each month of full service in accordance with SEC Staff Accounting Bulletin No. 104, Revenue Recognition ("SAB 104"). The Company does not currently charge a cancellation fee or penalty if and when a customer decides to terminate their membership with our websites.
 
Current terms of the www.subaye.com membership agreement stipulate that the customer pays a nonrefundable fee of approximately $100 per month for access to the marketing and advertising capabilities in place at www.subaye.com. The Company does not currently provide any specific software to its www.subaye.com members, although, much of the website is driven by complex software which controls the video and voice streaming, among other things, which is prevalent throughout the website.
 
The Company has an ongoing agreement with China Netcom ("CN"). CN is an internet provider and webhosting in the PRC and manages the internet connection and webhosting of the Company's www.subaye.com website. Under the agreement, CN is required to ensure that the Company's internet connection and namely its webhosting, is operating correctly at all times such that all users of the websites, including Subaye.com members and anyone else who attempts to access the website can do so without interruption as long as the individual has a reliable internet connection. CN is compensated such that CN receives forty percent (40%) of the Company's gross membership fees, payable on a monthly basis within approximately fifteen (15) days of the end of each month. The Company records its revenues net of the fees paid to CN, in accordance with Emerging Issues Task Force Issue No. 99-19 ("EITF 99-19"). The Company believes net revenue presentation is reasonable given that it shares the obligation to perform with CN with regard to its membership contracts with its customers. The Company also does not believe it has the ability to replace CN with another comparable internet and webhosting provider. Lastly, the allocation of fees to CN is based on a fixed percentage portion of the membership revenues earned from membership fee transactions.

The Company also has an ongoing agreement with FRT whereby FRT is to ensure the telephone lines and mechanical equipment associated with the Company's internet connection is operating correctly. The Company has a fixed arrangement with FRT such that the monthly fees payable to FRT for its services are approximately $6,200.

Media & Marketing Management

In accordance with SAB104, the Company recognizes revenues from media, advertising  and marketing services, product placement services within the PRC and overseas entertainment markets generated by its MGI subsidiary when the following fundamental criteria are met: (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered, (iii) the price to the customer is fixed or determinable and (iv) collection of the resulting receivable is reasonably assured. In general, revenues are typically earned throughout the life of MGI contracts, normally on a monthly basis.

Software Sales

Revenue from the sale of software is recognized pursuant to the requirements of Statement of Position 97-2 Software Revenue Recognition (SOP 97-2), issued by the American Institute of Certified Public Accountants, as amended by SOP 98-9 Modification of SOP 97-2, Software Revenue Recognition, With Respect to Certain Transactions. In accordance with SOP 97-2, we begin to recognize revenue from licensing and supporting our software products when all of the following criteria are met: (1) we have evidence of an arrangement with a customer; (2) we deliver the products; (3) license agreement terms are deemed fixed or determinable and free of contingencies or uncertainties that may alter the agreement such that it may not be complete and final; and (4) collection is probable.

Our software licenses generally do not include acceptance provisions. An acceptance provision allows a customer to test the software for a defined period of time before committing to license the software. If a license agreement includes an acceptance provision, we do not record deferred subscription value or recognize revenue until the earlier of the receipt of a written customer acceptance or, if not notified by the customer to cancel the license agreement, the expiration of the acceptance period.
 
Under our business model, software license agreements typically include a lifetime right of use and do not provide for any support or maintenance to be provided by the Company for the term of the agreement.

Software license fees are recognized once all four criteria for revenue recognition criteria are met (as the contracts do not include a right to unspecified software products).

 
8

 

Our standard licensing agreements include a product warranty provision for all products. Such warranties are accounted for in accordance with SFAS No. 5, Accounting for Contingencies. The likelihood that we would be required to make refunds to customers under such provisions is considered remote. As a result, the Company has not accrued for potential liabilities associated with the performance of its software products as no liabilities are specifically anticipated by the Company.
  
Under the terms of substantially all of our license agreements, we have agreed to indemnify customers for costs and damages arising from claims against such customers based on, among other things, allegations that our software products infringe the intellectual property rights of a third party. In most cases, in the event of an infringement claim, we retain the right to (i) procure for the customer the right to continue using the software product; (ii) replace or modify the software product to eliminate the infringement while providing substantially equivalent functionality; or (iii) if neither (i) nor (ii) can be reasonably achieved, we may terminate the license agreement and refund to the customer a pro-rata portion of the fees paid. Such indemnification provisions are accounted for in accordance with SFAS No. 5. The likelihood that we would be required to make refunds to customers under such provisions is considered remote. In most cases and where legally enforceable, the indemnification is limited to the amount paid by the customer.

Copyright Licensing and Sales

Licensing revenue derived from the Company’s copyrights is recognized in accordance with Statement of Position 00-2, Accounting by Producers or Distributors of Films (“SOP 00-2”). SOP 00-2 specifies that revenue is to be recognized when all of the following conditions are met:

1. Persuasive evidence of a sale or licensing arrangement with a customer exists.
 
2. The film is complete and, in accordance with the terms of the arrangement, has been delivered or is available for immediate and unconditional delivery.
 
3. The license period of the arrangement has begun and the customer can begin its exploitation, exhibition, or sale.
 
4. The arrangement fee is fixed or determinable.
 
5. Collection of the arrangement fee is reasonably assured.

When the Company's licensing fee is based on a percentage or share of a customer's revenue from the exploitation of the films, the Company recognizes revenue as the customer exploits the films and the Company meets all of the other revenue recognition conditions. In those circumstances, the Company receives reports from the customers on a periodic basis and uses those reports as the basis for recording revenue.

Import and Export Revenues

The Company recognizes revenue on import and export sales when products are delivered and the customer takes ownership and assumes risk of loss, collection of the relevant receivable is probable, persuasive evidence of an arrangement exists and the sales price is fixed or determinable. Net sales of products represent the invoiced value of goods, net of value added taxes, sales returns, trade discounts and allowances. In December 1999, the Securities Exchange Commission issued Staff Accounting Bulletin ("SAB) No. 101, "Revenue Recognition" and in July 2000, the Emerging Issues Task Force ("EITF") issued EITF Abstract No. 99-19 Reporting Revenue Gross as a Principal versus Net as an Agent ("EITF 99-19") which provided further guidance to SAB 101 on revenue recognition in certain circumstances. Prior to the introduction of EITF 99-19, the manner in which the Company recognized revenues depended on the goods and services sold. We reviewed the considerations included in EITF 99-19 with respect to sales of products within each of our business segments but with particular attention to our importing and exporting business segment. We determined that while EITF 99-19 outlines the variety of types of business transactions which would require the Company to report its revenues and costs of goods sold on a net basis, we do not believe our importing and exporting business should be accounted for with net reporting of revenues and costs of sales. The Company takes full ownership and assumes the risk of loss for its imported goods while the goods are in transit. The Company does not consider itself an agent for its customers, as described by EITF 99-19. After reviewing EITF 99-19, management believes that the Company is correct in continuing to present its revenues and costs of goods sold on a gross basis.
 
Sales revenue represents the invoiced value of goods, net of a value-added tax (VAT). All of the Company’s products sold in the PRC are subject to a Chinese value-added tax at a rate of 6% of the gross sales price or at a rate approved by the Chinese local government.

 Amortization of Copyrights

The Company amortizes its copyrights using the individual-film-forecast-computation method, in accordance with the SOP 00-2, which amortizes or accrues (expenses) such costs in the same ratio that current period actual revenue (numerator) bears to estimated remaining unrecognized ultimate revenue as of the beginning of the current fiscal year (denominator). The Company began amortization of certain movie copyrights in December 2006, when the Company began to recognize revenue from the films. Amortization related to the movies was $115,388 and $0 for the three months ended December 31, 2008 and 2007, respectively, and is included in cost of sales.

 
9

 

The ultimate revenue to be included in the denominator of the individual-film-forecast-computation method fraction is subject to certain limitations as set forth in the SOP. If an event or change in circumstance indicates that the Company should assess whether the fair value of the copyright is less than its unamortized costs, the Company will determine the fair value of the film and will write off the amount by which the unamortized capitalized costs exceeds the episode's fair value. Accordingly, the Company cannot subsequently restore any amounts written off in previous fiscal years to income.
 
Stock-Based Compensation

The Company does not have a formal stock option plan. However, we offered to some of our employees stock-based compensation in the form of stock warrants and shares of our common stock. Prior to July 1, 2005, we accounted for those stock-based compensation awards using the recognition and measurement principles of the intrinsic value method of Accounting Principles Board (“APB”) Opinion No. 25, Accounting for Stock Issued to Employees, and its related interpretations, and applied the disclosure-only provisions of FASB Statement No. 123, Accounting for Stock-Based Compensation. Under the intrinsic value method, we recognized compensation expense on the date of grant only if the current market price of the underlying stock on the grant date exceeded the exercise price of the stock-based award.

In December 2004, the FASB issued FASB Statement No. 123 (Revised 2004), Share-Based Payment, which revises FASB Statement No. 123 and supersedes APB Opinion No. 25. FASB Statement No. 123(R) requires all share-based payments to employees, including grants of employee stock options, to be recognized in the financial statements based on their fair values beginning with the first interim or annual period after June 15, 2005. Subsequent to the effective date, the pro forma disclosures previously permitted under FASB Statement No. 123 are no longer an alternative to financial statement recognition.

In March 2005, the Staff of the SEC issued Staff Accounting Bulletin (“SAB”) No. 107, Share-Based Payment. SAB No. 107 expresses the view of the SEC Staff regarding the interaction between FASB Statement No. 123(R) and certain SEC rules and regulations and provides the SEC Staff’s views regarding the valuation of share-based payment arrangements for public companies. The SEC Staff believes the guidance in SAB No. 107 will assist public companies in their initial implementation of FASB Statement No. 123(R) beginning with the first interim or annual period of the first fiscal year that begins after June 15, 2005.

Effective July 1, 2005, we adopted FASB Statement No. 123(R) using the modified prospective method. Under this method, compensation cost recognized during 2006 includes: (1) compensation cost for the portions of all share-based payments granted prior to, but not yet vested as of July 1, 2005, based on the grant date fair value estimated in accordance with the original provisions of FASB Statement No. 123 amortized on a straight-line basis over the options’ remaining vesting period beginning July 1, 2005, and (2) compensation cost for all share-based payments granted subsequent to July 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of FASB Statement No. 123(R) amortized on a straight-line basis over the options’ requisite service period.

Software Development Costs

The Company accounts for software development costs in accordance with SFAS No. 86, Accounting for the Cost of Computer Software to be Sold, Leased, or Otherwise Marketed. Under SFAS No. 86, the Company expenses software development costs as incurred until it is determined that the software is technologically feasible. Once it is determined that the entertainment software is technologically feasible and there is a basis for estimating the recoverability of the development costs from future cash flows, the Company capitalizes the remaining software development costs until the software product is released. The Company has not developed its own software.  The Company has purchased all of its software from third parties.

Once the Company releases software as entertainment content, amortization of the related capitalized software development costs is commenced. The Company records amortization expense as a component of cost of sales. The Company calculates the amortization of software development costs using two different methods, and then amortizes the greater of the two amounts. Under the first method, the Company divides the current period gross revenue for the released software by the total of current period gross revenue and anticipated future gross revenue for the software and then multiplies the result by the total capitalized software development costs. Under the second method, the Company divides the software’s total capitalized costs by the number of periods in the software’s estimated economic life up to a maximum of thirty six months. Differences between the Company’s actual gross revenues and what it projected may result in adjustments in the timing of amortization. If management deems a title’s capitalized software development costs unrecoverable based on expected future gross revenue and corresponding cash flows, the Company will write off the costs and record the charge to development expense or cost of revenue, as appropriate.

Property and Equipment

Property and equipment is located in the PRC and is recorded at cost less accumulated depreciation. Depreciation and amortization is calculated using the straight-line method over the expected useful life of the asset, after the asset is placed in service. The Company generally uses the following depreciable lives for its major classifications of property and equipment:

Description
 
Useful Lives
Computer Hardware
 
3 years
Computer Software
 
3 years
Websites
 
3 years
Motor Vehicles
 
3 years
Furniture and Fixtures
 
5 and 7 years
Leasehold Improvements
 
5 years

 
10

 

Valuation of Long-Lived Assets

Long-lived tangible assets and definite-lived intangible assets are reviewed for possible impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. The Company uses an estimate of undiscounted future net cash flows of the assets over the remaining useful lives in determining whether the carrying value of the assets is recoverable. If the carrying values of the assets exceed the expected future cash flows of the assets, the Company recognizes an impairment loss equal to the difference between the carrying values of the assets and their estimated fair values. Impairment of long-lived assets is assessed at the lowest levels for which there are identifiable cash flows that are independent from other groups of assets. The evaluation of long-lived assets requires the Company to use estimates of future cash flows. However, actual cash flows may differ from the estimated future cash flows used in these impairment tests. At September 30, 2008, based on management’s projected future cash flows, management has determined that there is no impairment of long-lived assets at September 30, 2008. See Notes 5, 7 and 8 to the financial statements.

Goodwill and Intangible Assets

The Company adopted SFAS No. 141, Business Combinations, and SFAS No. 142, Goodwill and Other Intangible Assets, effective June 2001. SFAS No. 141 requires the use of the purchase method of accounting for any business combinations initiated after June 30, 2002, and further clarifies the criteria to recognize intangible assets separately from goodwill. Under SFAS No. 142, goodwill and indefinite−life intangible assets are no longer amortized but are reviewed for impairment annually. The results of MGI and the estimated fair market values of its assets and liabilities have been included in our consolidated financial statements from the date of acquisition, October 23, 2007. See Note 5 to the financial statements.

Cash and Cash Equivalents

For purposes of the cash flow statements, the Company considers all highly liquid investments with original maturities of three months or less at time of purchase to be cash equivalents. All cash is held in large banks located in Hong Kong and the PRC or is cash in hand.
 
Trade Accounts Receivable

Trade accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the existing accounts receivable balance. The Company determines the allowance for doubtful accounts based upon historical write-off experience and current economic conditions. The Company reviews the adequacy of its allowance for doubtful accounts on a regular basis. Receivable balances past due over 120 days, which exceed a specified dollar amount, are reviewed individually for collectability. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does have off-balance sheet credit exposure related to its customers, due to a concentration of customers accounting for more than 89% of the company’s accounts receivable.

Allowances for doubtful accounts receivable balances are recorded when circumstances indicate that collection is doubtful for particular accounts receivable or as a general reserve for all accounts receivable. Management estimates such allowances based on historical evidence such as amounts that are subject to risk. Accounts receivable are written off if reasonable collection efforts are not successful.

Concentrations of Credit Risk
 
Cash
 
Cash includes cash on hand and demand deposits in accounts maintained with state-owned banks within the PRC and Hong Kong. Certain financial instruments, which subject the Company to concentration of credit risk, consist of cash and accounts receivable. Balances at financial institutions or state-owned banks within the PRC are not covered by insurance. Total cash in PRC or Hong Kong banks and cash on hand at December 31, 2008 and September 30, 2008, amounted to $794,452 and $302,632 respectively, of which no deposits are covered by insurance. The Company has not experienced any losses in such bank accounts and believes it is not exposed to any specifically identifiable risks on its cash in bank accounts. Cash on hand is susceptible to misappropriation. However, the Company has not experienced any losses of this nature and believes appropriate controls are in place to prevent a possible misappropriation of funds.
 
Accounts Receivable
 
We have a concentration of customers in each of our business segments. We are diligent in attempting to ensure that we issue credit to credit-worthy customers. However, our customer base is small and our accounts receivable balances are usually over 90 days outstanding, and that exposes us to significant credit risk. Therefore, a credit loss can be significant relative to our overall profitability.

 
11

 

Geographic, Political, Economic, Taxation and Legal
 
The Company’s operations are carried out in the PRC. Accordingly, the Company’s business, financial condition and results of operations may be influenced by the political, economic and legal environments in the PRC, and by the general state of the PRC economy. The Company’s operations in the PRC are subject to specific considerations and significant risks not typically associated with companies in North America and Western Europe. These include risks associated with, among others, the political, economic and legal environments and foreign currency exchange. The Company’s results may be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.
 
Customer Sales Incentives

Customer sales incentives are classified and valued in the consolidated statement of operations and comprehensive income in cost of sales in accordance with Emerging Issues Task Force Issue No. 01-9 Accounting for Consideration Given by a Vendor to a Customer.

Inventory

Inventory is stated at the lower of cost or market. The cost is determined under the first-in-first-out (FIFO) method valuation method. An allowance for excess or obsolete inventory is maintained by the Company. The Company determines an appropriate balance in this account based on historical data and specific identification of certain inventory items. The Company’s subsidiary, Panyu M&M, routinely ships and accepts deliveries of goods without insuring for potential losses on the goods during the course of delivery from Panyu M&M’s suppliers. Additionally, in certain cases, the Company may accept liability for losses incurred on its goods as they are en route for delivery to Panyu M&M’s customers. The Company has not historically encountered significant losses during the delivery process (both to and from Panyu M&M) but there is potential for significant losses to occur at any time.
 
Comprehensive Income

Accumulated other comprehensive income represents foreign currency translation adjustments and is included in the consolidated statement of shareholders’ equity.
  
Income Taxes

Income taxes are accounted for under the asset and liability method in accordance with SFAS No. 109 Accounting for Income Taxes . Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
 
In July, 2006, the FASB issued FASB Interpretations No. 48, Accounting for Uncertainty in Income Taxes - an interpretation of FASB Statement No. 109 (“FIN 48”), which clarifies the accounting for uncertainty in tax positions taken or expected to be taken in a return. FIN 48 provides guidance on the measurement, recognition, classification and disclosure of tax positions, along with accounting for the related interest and penalties. FIN 48 became effective as of January 1, 2007 and had no impact on the Company’s consolidated financial statements.
 
The charge for taxation is based on the results for the year as adjusted for items, which are non-assessable or disallowed. It is calculated using tax rates that have been enacted or substantively enacted by the balance sheet date.
 
Deferred tax is accounted for using the balance sheet liability method in respect of temporary differences arising from differences between the carrying amount of assets and liabilities in the financial statements and the corresponding tax basis used in the computation of assessable tax profit. In principle, deferred tax liabilities are recognized for all taxable temporary differences, and deferred tax assets are recognized to the extent that it is probably that taxable profit will be available against which deductible temporary differences can be utilized.
 
Deferred tax is calculated using tax rates that are expected to apply to the period when the asset is realized or the liability is settled. Deferred tax is charged or credited in the income statement, except when it is related to items credited or charged directly to equity, in which case the deferred tax is also dealt with in equity.
 
Deferred tax assets and liabilities are offset when they related to income taxes levied by the same taxation authority and the Company intends to settle its current tax assets and liabilities on a net basis.
 
Research and Development
 
Research, development, and engineering costs are expensed as incurred, in accordance with SFAS No. 2, Accounting for Research and Development Costs.  Research, development, and engineering expenses primarily include payroll and headcount related costs, contractor fees, infrastructure costs, and administrative expenses directly related to research and development support. Research and development expenses for the three months ended December 31, 2008 and 2007 were $96,188 and approximately $62,187, respectively.

 
12

 

Net Earnings (Loss) Per Share
 
The Company utilizes SFAS No. 128, Earnings per Share to calculate gain or loss per share. Basic gain or loss per share is computed by dividing the gain or loss available to common stockholders (as the numerator) by the weighted-average number of common shares outstanding (as the denominator). Diluted gain or loss per share is computed similar to basic gain or loss per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if all potential common stock (including common stock equivalents) had all been issued, and if such additional common shares were dilutive. Under SFAS No. 128, if the additional common shares are dilutive, they are not added to the denominator in the calculation. Where there is a loss, the inclusion of additional common shares is anti-dilutive (since the increased number of shares reduces the per share loss available to common stock holders).
 
There were no common stock equivalents as of December 31, 2008 or 2007, respectively.
 
Use of Estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates and assumptions are periodically reviewed and the effects of revisions are reflected in the consolidated financial statements in the period they are determined to be necessary. Significant estimates include estimates of the useful life of property and equipment, copyrights, collectibility of accounts receivable and valuation of stock based compensation.
 
Segment Reporting
 
SFAS No. 131, Disclosure About Segments of an Enterprise and Related Information, requires use of the "management approach" model for segment reporting. Under this model, segment reporting is consistent with the way a company's management organizes segments within the company for making operating decisions and assessing performance. Reportable segments are based on products and services, geography, legal structure, management structure, or any other manner in which management disaggregates a company.
 
Reclassifications
 
Certain reclassifications to the Company’s balance sheets and statements of operations have been made in 2007, in order for the 2007 financial statements to conform to the presentation of the 2008 financial statements.  These reclassifications did not impact the Company’s consolidated total assets, consolidated total liabilities, consolidated net income or consolidated stockholders equity for the year ended September 30, 2008 and three months ended December 31, 2007, respectively.
 
NOTE 3 - ACCOUNTS RECEIVABLE
 
The Company’s business operations are conducted in the PRC. During the normal course of business, the Company extends unsecured credit to its customers. Management reviews its accounts receivable on a regular basis to determine if the allowance for doubtful accounts is adequate. An estimate for doubtful accounts is made when collection of the full amount is no longer probable. Trade accounts receivable at December 31, 2008 and September 30, 2008 consisted of the following:

   
December 31,
2008
   
September 30,
2008
 
Trade Accounts Receivable
  $ 11,614,059     $ 10,417,803  
Allowance For Doubtful Accounts
      (30,844       (30,767
Accounts Receivable, Net
      11,583,215         10,387,036  
 
The activity in the allowance for doubtful accounts for trade accounts receivable for the three months ended December 31, 2008 and the year ended September 30, 2008  is as follows:
 
   
December 31, 
2008
   
September 30,
2008
 
Beginning Allowance for Doubtful Accounts
  $ 30,767     $ 413,036  
Direct Write-offs of Bad Debts
      -        (196,829
Recovery of Accounts Charged to Bad Debt Expense in 2006 and 2005
      -         (185,440
Foreign Currency Translation Adjustment
    77       -  
Ending Allowance for Doubtful Accounts
  $ 30,844     $ 30,767  

The Company has the following concentrations of business with customers constituting greater than 5% of the Company’s gross accounts receivable as of December 31, 2008 and September 30, 2008. The nonpayment of these accounts receivables, individually or in the aggregate, could have a material impact on our future results of operations.
 
These accounts receivable totaled $10,336,513 and $10,313,625 or 89% and 99% of our gross total accounts receivable as of December 31, 2008 and September 30, 2008, respectively. 

 
13

 

   
December 31,
2008
   
September 30,
2008
 
QXS Enterprise  
    12 %         18 %
SSTH  
    58 %         46 %
Fengcun Shangmao  
    5 %         - %
Fenglin Qimao  
    - %         9 %
Fengcun Electronic  
    - %         19 %
Stareast Net Ltd.  
    7 %         - %
PanYu HuiQiang Economic and Trade  
    7 %         7 %
 
The Company’s business operations are conducted in the PRC. During the normal course of business, the Company extends unsecured credit to its customers. Management reviews its accounts receivable on a regular basis to determine if the allowance for doubtful accounts is adequate. An estimate for doubtful accounts is made when collection of the full amount is no longer probable.
 
The Company has not experienced significant difficulty in collecting its accounts receivable in the past and is has no reason to believe this will change in the near future.

NOTE 4 - PREPAID SALES INCENTIVES

On October 1, 2008, the Company offered the members of www.subaye.com a sales promotion whereby each member would receive 1,600 Digital Video Discs ("DVDs") from the Company if the member agreed to commit to the Company's current membership terms for being a member of www.subaye.com for the twelve month period ending September 30, 2009.  The DVDs included a promotional advertisement for each member's business in the introduction section of the DVDs.  The remaining programming on the DVDs consisted of the Big Movie: Subaye  motion picture, which the Company's subsidiary 3G Dynasty holds the copyright to.  The members of Subaye are expected to use the DVDs for their own promotional and marketing purposes.  Additionally, if a current member does decide to cancel their membership with www.subaye.com, they have agreed to reimburse the Company for approximately two and a half times the cost of the DVDs, which is approximately $1,152 per member.  A total of 16,000 members of www.subaye.com accepted the sales promotion and therefore have agreed to remain members of www.subaye.com for the twelve month period ending September 30, 2009.  In December 2008 and January 2009, a total of 25,600,000 DVDs were delivered to the members of www.subaye.com.  The Company is amortizing the total cost of the sales promotion, which was approximately $6.7 million, evenly over the twelve month period ending September 30, 2009, in accordance with Emerging Issues Task Force ("EITF") Issue No. 01-9.  The unamortized portion of the sales incentive, approximately $5.1 million, is classified as prepaid sales incentives in the Company's balance sheets.

NOTE 5 - BUSINESS ACQUISITIONS

Acquisition of Media Group International Limited
 
On October 23, 2007, the Company’s subsidiary, Subaye.com, acquired 100% of the outstanding ownership units of Media Group International Limited for 100,000 shares of Subaye.com’s common stock, valued at $200,000, which was the fair market value of recent arms length transactions involving the Subaye.com’s common stock, namely certain consulting contracts agreed to with third party service providers in October, 2007. The net assets received by the Company from the acquisition of MGI totaled $200,000. In accordance with the purchase method of accounting, the results of MGI and the estimated fair market value of the assets and liabilities assumed have been included in the consolidated financial statements from the date of acquisition.
 
The purchase price of MGI was allocated to the assets acquired and liabilities assumed by Subaye.com less the goodwill of $202,453. Subaye.com recorded $202,453 of goodwill, which was the excess of acquisition cost over fair value of net assets of MGI.
 
Cash
  $ 2,834  
Fixed assets, net
  $ 653  
Goodwill
  $ 202,453  
Due to related party
  $ (5,940 )
Net assets acquired
  $ 200,000  
         
Purchase consideration
  $ 200,000  
         
Net assets acquired
  $ 200,000  
         
Net cash inflow from acquisition of MGI
  $ 2,834  
 
Goodwill is comprised of the residual amount of the purchase price over the fair value of the acquired tangible and intangible assets. The operating results of MGI have been included in the Company’s statement of operations since October 23, 2007. If the operating results had been included since the beginning of the current fiscal year, October 1, 2007, the Company’s pro-forma consolidated revenue and the Company’s pro-forma net income for the three months ended December 31, 2007 would have been $7,711,953 (unchanged) and $718,756, respectively.

 
14

 

NOTE 6 - SALE OF ASSETS

First Open

On December 30, 2007, the Company sold all rights under its copyright for the internet programming rights to First Open, a motion picture developed for the PRC entertainment market.  Once the sale was complete, the Company had no remaining assets or copyrights associated with the First Open production. The details of the sale are listed below:
 
Gross proceeds from the sale of Copyright - First Open: internet rights
 
$
279,824
 
Adjusted cost basis
   
(332,291
)
Net loss
 
$
(52,467
)
 
The copyright’s adjusted cost basis was net of an impairment loss write down in 2006 of $332,291 and was not net of any amortization or depreciation.

The Company's plans are to continue to sell off assets it doesn’t consider having immediate or significant future benefit to the Company. As a result, the Company believes the sale of these copyrights is in the ordinary course of business and should not be reported as an extraordinary event or as other income. Accordingly, the Company has reported the proceeds from the sales in “licensing and royalty revenues” within the consolidated statement of operations and the adjusted cost basis associated with the sale in costs of sales in the consolidated statement of operations.
 
NOTE 7 - INTANGIBLE ASSETS
 
Intangible assets are stated at cost (estimated fair value upon contribution or acquisition), less accumulated amortization and impairment.
 
The following table summarizes the lives and the carrying values of all the Company's goodwill and intangible assets by category, as of December 31, 2008 and September, 30, 2008:
 
</
   
December 31,
2008
   
September 30,
2008
 
   
 
   
 
 
Copyrights - Motion Picture, Television, Internet and DVD Productions
  $ 14,706,027     $ 14,669,309